Post Cards
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Postcards
One of the largest mistakes made by most businesses today is focusing all of their energy, time, and resources on digital assets and completely ignoring tangible, physical assets. The digital sphere is fine, but physical goods are great at capturing customers’ attention and driving home key messages.
One of the forgotten tools of marketing, but one which still works incredibly effectively even today, is the post card. Post cards are physical, tangible assets that spark inspiration and drive sales because of their bold aesthetics and organizational adaptability.
The Best Custom Printed Postcards
The internet is fully saturated with messages, images, and videos. Customers’ eyes can often glaze right over your messaging, losing your content in a sea of like-minded text and sales pitches. Post cards are sent through the mail and are guaranteed to reach your customers’ eyes.
If done properly, post cards will guide your customer to points of interest, such as sales and new products, or to other points of entry into your company for their business. Many marketing materials, both digital and physical, must be “opened” to be seen and read, but post cards are always open.
Highest Rated Postcard Printing Experts
Though the mail is almost never as fast as transporting digital goods, it’s still a fine option for those who want to utilize physical assets. Many postcard companies can make and send out your chosen cards within a day or two of your request.
The bulk of time in the process will fall to your company as you design the card and focus in on the messaging you think is most important. The physical creation, printing, and transport of the cards is a sinch for most experienced paper goods companies because of the sophisticated and advanced equipment of today.
Premium Custom Designed Postcards
Like any marketing material, postcards aren’t a magical solution. They must be created and developed with care and attention to detail in mind. The core tenets of content marketing are also still on the table when you create a postcard.
Post cards are generally more effective when you target specific and engaged demographics, create a unified and focused campaign, and personalize your message. One of the unique selling points of postcards is the ability to create a fun and satisfying message which doesn’t feel like a sales pitch.
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To design a great-looking postcard, you should settle on some key questions. For example, you’ll need to choose the size and shape of your postcard before you move along in the process. Postcards typically come in 4×6 and 5×7 sizes.
These are the most popular sizes because they’re both small enough to be convenient and sent through the mail, but still large enough to display your message and create some great designs. The typical postcard is rectangular in shape, though there are certainly exceptions to this rule as well, depending on what you need.
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The best postcard designs keep in mind key aesthetic principles while showing off an example of whatever they’re trying to sell. For example, if you own a restaurant, food would most likely be front and center on your postcard. If you offer lawn cleaning or cutting services, your customers should likely find pictures of grass or lawnmowers.
Giving your customers a visual representation of what they’ll receive when they sign up for your service or buy your products is the number one benefit to using postcards for your business. In addition, you should ensure you use colors that pop and draw the eye. A bold and detailed postcard will engage more customers than one which is bland or has too much white space.
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Digital printing is the modern process using computer files instead of physical plates. Use computer printing for small batch, high detail printing. To learn more about digital printing click here.
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