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Digital Printing
Digital Printing is any print project where an electronic file is run through a digital printer to directly print ink onto various materials. The name tends to mean work done by a professional print shop, and calls out the process as different from earlier methods such as letter press, screen printing, lithography, offset, flexographic and gravure printing. With newer printers, this service tends to be cheaper, faster and better for high detail work.
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The earlier methods of printing used physical printing plates, rubber pads and stencils to transfer ink onto materials. Any defects in the plates or mistakes to the original copy would be made on every later copy, and sometimes the originals were too expensive or difficult to change. Prints might end up with faded colors or broken lines after many copies.
Digital printing works by reading digital files (such as BMP, GIF, JPEG, PDF, PSD, TIFF and more) and applying ink to the print material as needed to make the physical copy. This process revolutionized the world of printing by eliminating many of the mechanical steps from earlier methods. When problems are discovered, print shops only need to change the file they are using to print. No more plates meant far less wasted work, fewer mistakes getting repeated forever, and a lower cost overall.
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Make sure before printing that the file is high resolution, correctly cropped, and in a file type that your printer can read. Avoid wasted space at the edges by checking the size and orientation of the print, and trimming down to just the area you want printed. Always get a preview image.
Another benefit of the change from physical plates to digital files was the potential for small runs of a print job. Plates were expensive, so they were used for printing large runs to maximize the value. Digital files are cheap, which is why we can print even just one copy of something without much trouble.
Top Rated Digital Printing For Your Business
The inks for digital printers tend to dry quickly, and faster printers have allowed shops and businesses to print what they need, when they need it. On-demand printing allows bookstores to print a book when ordered by a customer, instead of printing a large number of copies and storing them in warehouses while trying to sell them all. Publishers can even print out different versions of a book, such on different paper or in various styles, to compare the physical product before deciding on a final version.
These newer printers are also much better at applying smaller details, various colors and other design elements, and they can print on many materials besides basic paper. High-gloss or duller materials, thicker materials or even transparent film – Digital printing is overall more flexible.
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Digital printing shops can often handle business online, allowing you to order by sending them the file and choosing from among various printing options, then pick up your order or have it sent to you. This more efficient process increases turnaround and reduces your cost to store printed materials.
One reason against digital printing as compared to earlier methods is that digital printing tends to be the quality approach. For a much larger quantity where quality is not a concern, some earlier methods can be preferable. But with the internet allowing for a much faster spread of information, most printing is now focused on high quality and small orders.
Imagine the benefits of print content which you can change as needed and personalize to your tastes. Create custom marketing, direct mail, and business cards that come to you cheap and in small batches. Use printed materials and digital printing to reach your customers.
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Digital printing is the modern process using computer files instead of physical plates. Use computer printing for small batch, high detail printing. To learn more about digital printing click here.
Orders can be picked up in person at our location in Woodbridge, VA or shipped around the country or even the world. To learn more about our shipping options click here.
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